Overcoming the Overwhelm

November 30, 2017

It’s getting to that busy time of year where there’s projects and deadlines, or maybe you’re trying to market your self to a potential new employer or new clientele. Plus you have the holidays to worry about! That can overwhelm the best of us. So the question is, what can we do to combat that feeling of being so overwhelmed? Here a few tips that might help you come out on top, and maybe you won’t break a sweat in the process.

  1. Recognize your tools. I know that this has been brought up in previous blog posts as well, but you will be so successful if you recognize and utilize the tools available to you. There are a million online resources, and think about the people that you know as well. Who is out there that can give you a step up, provide new strategies or idea, give you resume tips, etc. The list is probably endless.
  2. Get organized. Figure out which of your goals are the most important, especially in the short term. There’s nothing more overwhelming than looking at a to do list that is a mile long and feeling like you need to accomplish it all immediately. Once you do that you can figure out a game plan to start checking off the boxes.
  3. Use a planner. This has been said time and time again, I know. It’s so important though. Block out your day and give yourself time slots to complete your specific tasks. You will always be on track and accomplishing something, without trying to do everything at once. It will change your world, I promise.
  4. Be satisfied. One of the worst things that you can do is tell yourself that you aren’t doing enough or being productive enough or getting enough done. At the end of the day look at what you accomplished and feel good about those things instead of bad about the things that you didn’t get to complete. Tomorrow is a new day!
  5. Take the first step. This is maybe the most important step. Everyone will have tactics and strategies that work for them and you will have to figure that out on your own. Getting started is the hardest thing for everyone though. Of course everyone is going to want their plan to be perfect and executed as best possible, but sometimes you need to take the leap. If you spend too much time worrying and planning and re-planning you will go crazy! You just need to start even if you don’t have everything worked out exactly as you want.

So as the holiday season gets kicked off, take the time to relax and think about your strategy. When the new year rolls around you’ll be ready to hit the ground running.

What are you best tips to beat the overwhelm?

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Here’s to Remembering Your Customers

November 16, 2017

Customers want to be remembered. When you recognize a customer, something about them, welcome them back to your website, etc., that will leave a lasting impression with them. Customer retention and new customer acquisitions are some of the most important things to keep your business thriving and relevant.

You might be wondering why remembering your customer, even if it’s the website that recognizes they have visited before, is so important. First of all, it makes the customer feel important. It shows that you are caring about them and the service they receive. Secondly, you’re creating a connection with your customer. If you’re meeting face to face, people like to feel as though they know the people that they are with. And thirdly, whether it is electronically or in person, it makes everything about the experience that much more personal.

So, here is what customers appreciate you knowing or doing:

  1. Personalization. Make the experience tailored to the specific customer and they will appreciate it more than you know.
  2. Names. If you remember the customer’s name it can make all the difference in the world.
  3. Simplifying. Simplify the process for websites, simple loyalty programs, great customer service, etc. The more you do the less the customer has to do and that’s what they want.

Do you have any great tips or stories on customer relations? Share below!


Tips to Nail Your Big Interview

November 2, 2017

Whether you are just starting out in the professional world or have been practicing and preaching for years, interviews can be intimidating. There’s a lot at stake and of course you want to put your best foot forward. Read through these quick tips to see what you can do to better prepare for your upcoming interview!

  1. Research. Research, research, research. Let me say it one more time…research. This will go miles! Not only does it better prepare you to answer potential questions about the company, but you can learn things to use to your advantage. Try and learn something about your interviewer to make a connection. Learn things about the company, and not just the hard facts. The company culture is just as important. Learn these things and then relate them back to you and how you would be a great fit. Forbes has some great advice on this topic.
  2. Be on time. This probably sounds obvious but seriously, make sure you know where you’re going and how to get there. It’s better to be early than late and there’s nothing wrong with taking a little time to calm your nerves in the parking lot!
  3. Think about your body language. This means sit up straight, talk clearly, eye contact, active listening, etc. Overall this means be engaged and professional. Check out our previous post about how to be a better listener.
  4. Follow up. This is so important. Follow up, and do it soon after your interview. Pull in a piece of information that you talked about that will job your interviewers memory to your conversation. If you want to personalize it even further, handwrite your note! Read up on the importance of handwritten notes and what it can do for you.

This list could go on and on, but it’s most important to remember to be professional, attentive and show how you could excel at this position. Practice your questions and go in confident and prepared. If you think you have valuable interview advice, let us know in the comments below!


How to Find the Perfect Picture

October 19, 2017

Whether your blog is about financial planning, being a mom of three, marketing tips, or a lifestyle guru, you need pictures! There are many things that make a blog interesting, but including at least a little imagery is crucial across the board. The hard part is choosing an appropriate image.

First of all, finding pictures in general should be the easy part. There are so many great stock photo websites out there. If you are having trouble finding images, here are a couple sites you can check out: Pixabay, Shutterstock, Pexels or Getty Images. There are so many more, but that should get you started!

The next thing to keep in mind is that while of course you want your images to be relevant, it doesn’t have to be a direct translation. For example, if you are writing about workplace relationships your image does not need to be of an office! Find a metaphor or message that you are trying to get across, and then be creative.

The most important thing when choosing your images, tags or any other creative aspect of your blog, is keep it relevant but personal. A blog is supposed to be informational, but personal. Talk to your readers and clients in a way that is conversational but professional, and your imagery should reflect that. It doesn’t always need to be a stark photo. Pick something warm and welcoming that draws readers in to see more!


Overcoming Fear

October 5, 2017

Whether it’s starting your own business, implementing a big change, putting yourself out there for that promotion..these are things that require you go out on a limb and potentially set yourself up for failure. Unfortunately, when you do something potentially life changing like this, fear always comes creeping in to say “but what you fail?”. So, what if you fail? You get told no? You have to try again? These things are not the end of the world! What if you don’t fail? What if you get the promotion, or your new business thrives? These are the questions that as business men and women we need to be asking ourselves. To do that, though, we must first figure out how to conquer the fear.

Everyone knows that the fear of upsetting your life or livelihood is paralyzing, literally. You can get stuck in the position you are currently in, indefinitely! The challenge is figuring out how to unstick yourself. The what-ifs will always be circling, so the key is to determine the positive what-ifs. What if I succeed?

The other thing to consider is what might happen if you don’t take these risks. As humans, we are always worried about the outcome of the risk. What is the outcome if you don’t take the risk. Sometimes that answer is scarier than if you were to take the risk, so put yourself out there.

Putting trust in yourself and your abilities is not something that comes easily to some, and fear will try and knock you down even further. If this is the case, ignore it. You know what you are capable of and what you need to do. The time is always now when it comes to the game of life, so make yours a life you are proud of and one where you are in control!


4 Tips To Get The Most Out Of Your Day

September 21, 2017

Maybe productivity is your strong suit..maybe it isn’t. Either way, these are a couple helpful tips that can help you make the most out of your day, whether that be to maximize productivity or to become a better organized person. Developing habits is the easiest way to become more productive, but we all know that actually developing any habit is much easier said than done. According to Phillippa Lally it takes 66 days for something to actually become a habit. This means you need to get started today!!

  1. Set schedules. While these tips are in no particular order, this may be the most important of all the tips listed here today. Figure out what works best for you in the mornings, and then stick with it. Every day. For me that means everyday I get up, I give my cat some snuggles, I put coffee on and I make two eggs and two pieces of toast. After that I get started with my more productive rituals, like responding to email. Every day. Here is a list of the daily habits of the most successful people.
  2. Utilize your tools. You guys, there are so many options out there to stay organized. If you’re a person who likes working on your computer, Microsoft OneNote is so helpful. If you like to see things laid out in front of you develop a trusty note taking or list making method. Keep your desk clear with only helpful items out. Even your smart phones carry so many tools to keep you on track. there are timers and stopwatches, a notepad and even a reminders function that is so useful.
  3. Use a planner. I can’t stress this enough. Sometimes people don’t realize how useful they really can be. A planner is something that you can make your own. Figure out what type of information or things you need to be keeping track of, and go from there. My planner has my day blocked off by half hour increments so I always know what I’m supposed to be doing, where I’m supposed to be and when. At the bottom of each day is a to-do list. Maybe that isn’t what you need for you day to day scheduling. That’s okay! Think about your needs and go from there.
  4. Don’t get caught up with the little things. This means not every little thing has to be perfect. Let’s be honest, it’s pretty hard to make everything perfect, so you simply don’t have the time to try and be that level of a perfectionist. By all means, do everything you can to the absolute best of your ability, but know when to stop. This also means you can’t stress about the tiniest of details. Life happens so you have to roll with the punches. Your business will thrive, and so will you.

Let us know about your best productivity tips! We love new ideas and learning what works well for other professionals.


How to market your content to potential clients

May 25, 2017

content

Taking the time to produce marketing content can be difficult. It’s not always easy to consistently come up with topics and ideas and over time you can start to feel like you’ve come to a dead-end. If you’ve been doing it for a while however, you know as well as I do that dead-ends are just an illusion. We always manage to come up with new ways to push forward; and so with all that work, of course we’d like to think that our readers are absorbing everything we have to offer, right?

That’d be nice, but I’m afraid not. I challenge you to ask a friend, that you know follows your publishings, how many times on average they actually read every word of your content. There’s a good chance you won’t like what they have to say; but try not to get discouraged. Time is valuable to people and sometimes it’s easier to just skim through the paragraphs rather than reading everything on the page.

In marketing, we are always trying to formulate new ideas and strategies to keep our techniques up-to-date; so much so that we can easily lose touch of the basics. One fundamental key principal of content marketing is BENEFITS over FEATURES.

Let me explain… Benefits are just as they sound. They are the value that the potential customer would receive from your services should they decide to become a client. For example, one way you could pitch a benefit is to say something like, “10% Increase in profitability guaranteed!” This is a benefit, and with all things that benefit us, we tend to give them more of our attention. In order to keep your content’s target audience interested and engaged, you need to make sure the benefits your services offer are standing out as much as possible.

Features are kind of like your credentials, so-to-speak. One example of a feature would be something along the lines of, “With over 25 years experience” or “Recipient of Best Firm Award”. These are features, and although they earn you credibility with whom you’re trying to market yourself to, they don’t necessarily capture the attention of the reader. Now, this is not to say features are bad. In fact, including them is very important; but you don’t want to make your pitch focused so much on your features that your benefits don’t get the chance to stand out.

As a rule of thumb, I like to recommend a ratio of 80/20 in favor of benefits. This way, you have a good percentage of features in your content so that your target audience can see what you’ve accomplished for others like them, but they also stay engaged in what you’re trying to sell them. Benefits are the key to getting people to pay attention to you. If you miss the opportunity to capture their attention, you miss the opportunity to serve them as your client; and nobody likes missed opportunities.